Web Pro Newsは、Twitterは、ジャーナリストとニュースルームのための1セットの「ベスト・プラクティス(best practices)」を組み立てたと報告した。

1. Tweet your beat
2. Use hashtags for context -
3. @cite your sources
4. Share what you're reading

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Twitterのジャーナリズム&ニュースのための創造的なコンテンツ・マネージャーであるマーク・ルッキー(Twitter's Creative Content Manager for Journalism & News, Mark Luckie)は、



1. Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
2. Listen. Regularly monitor the comments about your company, brand, and products.
3. Ask. Ask questions of your followers to glean valuable insights and show that you are listening.
4. Respond. Respond to compliments and feedback in real time
5. Reward. Tweet updates about special offers, discounts and time-sensitive deals.
6. Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.
7. Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.
8. Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?

1. Do your research before engaging customers
2. Determine organizational goals
3. Utilize either a branded or personal profile
4. Build your Twitter equity and credibility
5. Track metrics and conversation trends
6. Don't go overboard; less structure is better
7. Listen and observe before engaging
8. Be authentic & believable
9. Track, measure, and iterate
10. Don't just strategize: execute!

Twitterで判った「Twitter Best Practices」はこの他にも多く、参考にすると面白いことが判っている。



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